
Why Choose Supplies Direct Ltd.?
What sets Supplies Direct apart is its innovation and new business models that aim to make the supply process as convenient and effortless as possible for customers. How does it achieve this? By establishing a strong online presence, employing a dedicated marketing and sales team, operating from a conveniently located and easily accessible warehouse and office near Yiannakis roundabout for wholesale purposes, and maintaining a separate store in the heart of Limbe to cater to retail customers. In addition, Supplies Direct offers 24/7 on-time customer service, efficient after-sales support, quality and price match guarantees, as well as flexible delivery and payment plan arrangements. The combination of this new business model with traditional business ethics is what has granted Supplies Direct its current success and fuels its vision for the future.
What inspired Supplies Direct?
Our founder, Mohamed Furkan Malida, drew inspiration from his experience managing his father’s company, Malida Enterprises, which was originally founded by his grandfather in 1977. After studying the market and gaining years of experience managing three branches while overseeing imports and sales, Mohamed learned the traditional methods of conducting business. The key lessons he took away were the importance of credibility and the value of building trust with clients. To achieve this, the company places great emphasis on corporate social responsibility (CSR). Mohamed aims to uphold the same ethics and morals that helped his father and grandfather succeed in building a long-term business.